Sunday, February 28, 2010

UsTrendy Store: A Haven for Indie Fashion Lovers and Designers

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A truly unique fashion community that supports up-and-coming indie fashion designers has emerged into the web-o-sphere known by many as UsTrendy. UsTrendy was really founded as a platform to help indie designers to break into the fashion industry. “I wanted to help the designers pursue their dreams and take them one step closer to realizing their dreams,” exclaimed Sam Sisakhti, the CEO and Founder of UsTrendy.


UsTrendy really started as Sam’s dream – “to democratize fashion and help indie designers and artists share their work with the world.” I had the opportunity to get to know more about Sam during our interview. He is a very genuine individual who really thrives on motivating others to pursue their dreams.

Currently, UsTrendy is home to thousands of designers and hundreds of thousands of indie fashion pieces and artistic works. Despite their size, UsTrendy is known for superior customer service and a huge passion for the UsTrendy cause. The UsTrendy team spends a significant part of each day working with indie designers. “I’m lucky to have such passionate people on my team.”

When I found out that customers had the decision power, I had to learn more! “I want to flatten the system and take the decision power out of select few hands and open up equal opportunity to all designers.” UsTrendy is built upon an open market system, meaning anyone can post their items for sale. Customers are then able to vote for which designs they want to see displayed in the store.

Not only does UsTrendy provide an outlet for many indie fashion designers, UsTrendy provides valuable resources which can be critical to the success to these designers. They have provided everything from funding to production, and even sending designers to major Fashion Weeks to have their own runways!

Recently, UsTrendy held a competition among indie designers on the site to have their very own runway show during London Fashion Week. “It’s an opportunity for young indie designers to be on the runway among the Armani’s of the fashion world,” said Sam.

The winner was designer Dee Dee. Be sure to visit her video diary of the experience here of her own runway so in London Fashion Week. Since winning the contest, Dee Dee has had national media coverage and the opportunity to network with buyers, major media outlets, and runway models. She really has a Cinderella story that she will remember for the rest of her life thanks to UsTrendy!

Each week, UsTrendy holds a new contest where indie designers submit designs and each one is rated. At the end of the week, the winner walks away with an extra $100 cash and a whole lot of exposure!

UsTrendy was also founded on the principle of giving back to the community. UsAwareness is the non-profit side of UsTrendy. “Much like our customers decide on which designers we feature, our customers submit different causes and vote on the cause that receives our donation.”

A new site is currently in the works for UsTrendy, but you can test some of the new applications coming now – like the Fashion Showdown – where the top rated items compete head-to-head for number one. “We are adding an interactive experience for our users,” explained Sam, “we don’t want you to just rate an item anymore, we want you share the reasons why you like an outfit or what you would wear with a certain piece.”

For all of my up-and-coming fashion designers, models, and artists, I encourage you to join UsTrendy, “Where Today’s Inspiration is Tomorrow’s Trend.” Who knows, you could be their next designer landing a gig at a Major Fashion Week, having your designs funded and produced, or featured in their “Behind the Seams” column!

You have the power to decide your own fashion - why don't you start now!  Go ahead, comment below on what items you love on UsTrendy on why they are so fabulous!

Must-have items on UsTrendy:

Hottest designers on UsTrendy:




Hottest Indie Accessories on UsTrendy:




Contact Info:

Website: http://www.ustrendy.com/

Store: http://www.store.ustrendy.com/

Facebook: http://www.facebook.com/UsTrendy?ref=ts

Twitter: @UsTrendy

1 comment:

  1. Great article! I love the looks that UsTrendy is putting out there, just fab! So glad you shared the info today, most def looking at the collections to add something to my wardrobe. Thanks for the post today - keep it up, don't know what I'd do without a read from you. :) Will REtweet you doll --- mah-vah-lus

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